Tumblr Has an Official Analytics Tool

Tumblr is one step closer to building an advertising business within the cozy blogging community known for single-subject blogs and animated pictures. TheNextWeb reports that Union Metrics, the social analytics company behind TweetReach, has secured access to Tumblr's firehose to create the social network's first official analytics platform.

Tumblr is one step closer to building an advertising business within the cozy blogging community known for single-subject blogs and animated pictures.

The Next Web reports that Union Metrics, the social analytics company behind TweetReach, has secured access to Tumblr’s firehose to create the social network’s first official analytics platform. Tumblr marketing and revenue consultant Rick Webb announced the news at today’s Advertising Week keynote in New York City while onstage with Union Metrics CEO Hayes Davis.

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