True Blood Premiere Scores Record Number of Social Interactions [Infographic]
As Social TV continues to evolve, various companies are cropping up that are analyzing the trends of social activity that occur alongside television shows. One of the leaders in this space is is Bluefin Labs. The company touts it has built the first "Social TV Analytics Product for Brands," and based on its track record analyzing popular shows and their social interactions, it seems like they know their stuff.
As Social TV continues to evolve, various companies are cropping up that are analyzing the trends of social activity that occur alongside television shows. One of the leaders in this space is is Bluefin Labs. The company touts it has built the first “Social TV Analytics Product for Brands,” and based on its track record analyzing popular shows and their social interactions, it seems like they know their stuff.
The company was started by a Director at the MIT Media Lab and focuses on building models to understand human sentiment.
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