Less than a year after TripAdvisor acquired Wanderfly to boost its social recommendation efforts, the travel inspiration startup has announced its plans to shutter the site. In approximately one week, all user accounts, including profile details and other content, will no longer be available.
In an email to subscribers, the Wanderfly team explained:
A few years ago, we created Wanderfly to make the online travel experience more personal, fun and beautiful. From a dinner conversation idea, to a dozen employees crammed in a Soho/Brooklyn loft, to being honored as a top 10 startup, it has been a crazy few years.
In 2012, TripAdvisor acquired Wanderfly so that millions of travelers around the world could find the same travel inspiration and recommendations that Wanderfly fans already enjoyed. We’re so proud to say that what started as a spontaneous “why not?” idea is now part of the world’s largest travel website.
The Wanderfly site will go offline in about a week. This means your Wanderfly account, profile and content will no longer be available on the site. Going forward, we hope you will continue to find and share travel recommendations at TripAdvisor.
Friends, family, team members, partners, investors, advisors and, of course, all of you fans – thank you for your endless support. What an amazing trip we’ve been on together.
Rewind: Before TripAdvisor acquired Wanderfly in October 2012, the startup’s founders met with Mediabistro CEO Alan Meckler in this 2011 episode of MediabistroTV‘s “Elevator Pitch.”