TripAdvisor Navigates Facebook’s Open Graph Seas

Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.

Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.

TripAdvisor was one of the earliest adopters to integrate with Facebook, and the social network said in a case study on its Facebook Developers page that the TripAdvisor site, its mobile applications, and the Facebook canvas are all linked by login with Facebook, leading to a seamless experience no matter how TripAdvisor users are accessing the service.

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