TripAdvisor Acquires Luxury Travel Site Jetsetter

By Devon Glenn 

Travel review community TripAdvisor has acquired Jetsetter, Gilt Groupe’s luxury private sale site where professional travel reviewers cherry-pick the best local hotspots.

TripAdvisor’s deal service, SniqueAway, similarly offers discounts on hotels that receive 4 out of 5 stars, but its reviews are based on the feedback of real travelers who are TripAdvisor members.

Despite its similarities to SniqueAway, TripAdvisor has no plans to shutter the newly acquired site. “The Jetsetter team has built a great site with a loyal following that we value and plan to continue to let it operate independently,” said TripAdvisor spokesperson Alison Croyle.

Based in New York, Jetsetter also offers a personal travel planning service as well as flash sales drawn from its database of hotels, resorts, and vacation homes around the world.

Gilt Groupe had put the site up for sale in October 2012, but was unable to find a buyer, according to the Wall Street Journal.

“In a short span of time, Jetsetter has emerged as a premier player in the travel space, and we are proud of what the team has accomplished,” said Gilt CEO Michelle Peluso in a statement. “There are strong synergies between Jetsetter and TripAdvisor and we are confident that having Jetsetter be part of the TripAdvisor group will further accelerate its growth.”

The terms of the sale were not disclosed.

Image by ronstik