For Better Trending Topics, Try Current.ly

How often do you check in to Twitter’s trending topics? If you can’t remember the last time you did, there’s a reason: trending topics are broad, and tend to incorporate a lot of pop culture (and sometimes a fair amount of noise). But the founders of Current.ly think they can change all that.

As TechCrunch reports, Current.ly co-founder Zlatan Menkovic is tired of seeing three trends a day about Justin Bieber based off of Twitter’s trending algorithm:

“…we have our own trending algorithm.