Facebook Creates Trending Experience for Oscars

By David Cohen Comment

TrendingOscarsThe 87th Academy Awards will be presented Sunday night, and Facebook created a Trending Oscars experience for users looking to join the conversation.

Facebook is also teaming up with ABC Entertainment, allowing fans to ask nominees questions via the Facebook page for Good Morning America, as well as incorporating real-time Facebook data on the most-buzzed-about nominees into the television network’s red-carpet broadcast.

Engineering manager Yuval Kesten, strategic partnerships executive Kelly Michelena and product marketing manager Peter Yang said in a Newsroom post that last year’s Oscars generated 25.4 million combined posts, comments and likes from 11.3 million users.

Facebook users who are interesting in interacting during the Oscars can do the following, according to the Newsroom post:

Check out the Trending Oscars experience at facebook.com/Oscars. You can also navigate there by tapping on posts with the “watching the Oscars” tag or Oscars-related hashtags, by clicking on “Oscars” in Trending and by using Facebook search. From the red carpet through the show, the Oscars is likely to be one of the most talked-about moments on Facebook this year, and we hope this new experience will bring fans, celebrities and journalists together in one ongoing conversation.

Kesten, Michelena and Yang said Facebook users taking advantage of the Trending experience can:

  • See posts from your friends and people in your network with Friends and Groups.
  • See real-time reactions from people around the world with Live Feed.
  • View photos and videos from news outlets, as well as people at the show.
  • View posts from the Academy of Motion Picture Arts and Sciences, ABC, the nominees and other public voices with In the Story.
  • Join the conversation by posting about the show with the update “watching the Oscars” and “watching the 87th Academy Awards.”

Readers: Will you be watching the Oscars Sunday night, and do you plan to interact on Facebook during the telecast?

Advertisement
Advertisement