Twitter's Trending Events Highlight Olympics

Alongside the other Twitter trends and promoted products, you may have noticed a fairly new arrival, Twitter’s ‘trending events.’

And you also may have noticed they appear to be exclusively focused on the Olympics.

As Nick Cicero points out in his blog post, Twitter appears to be testing out this trending events functionality.

Could this be a sign of a new Twitter advertising product for media companies like TV Networks and sports organizations? Could this extend into the non-profit sector with a worldwide digital blood drive?

It certainly could, we imagine! Current trending events (like the ones below) direct users back to the #Olympics

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