How Do U.S. Travellers Use Social Media? [INFOGRAPHIC]

By Shea Bennett Comment

Did you know that eight in ten online U.S. travellers are active on at least one social network, and 73 percent log on to their favourite social channels daily?

Social media has revolutionised many industries, but it’s had a particularly significant impact on the world of travel, with consumers using tools such as Twitter and Facebook to follow and engage with travel brands, search for deals and post about their trips.

This infographic from PhoCusWright takes a closer look at how U.S. travellers use social media.

(Source: PhoCusWright. Travel image via Shutterstock.)