REPORT: Apps Are Key To Reaching Travelers
The way people travel has moved far beyond the days of travel agents and calling cards thanks to rapid advances in mobile technology, and a new report from Facebook and Boston Consulting Group offers a look at how travel marketing needs to change in order to keep pace.
The way people travel has moved far beyond the days of travel agents and calling cards thanks to rapid advances in mobile technology, and a new report from Facebook and Boston Consulting Group offers a look at how travel marketing needs to change in order to keep pace.
Key findings from “Travel Goes Mobile,” according to a post on the Facebook for Business page, were:
- Mobile should be integral and central to your marketing strategy. People spend the majority of their time online using their mobile devices, yet most travel companies haven’t reflected this shift in their marketing and business strategies.
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