Want To Build Brand Awareness? Trapit

By Mary C. Long 

Let’s face it: finding content to share socially can be a real drag. It’s hard enough finding something relevant, and is virtually impossible to find something relevant and unique.

The volume of web content is increasing at an alarming rate, so this is a task that’s only going to get harder. (Not to demoralize you, or anything. Just putting it out there.)

And for most brands, finding content that hasn’t been shared a million times over is key to keeping customers engaged and is an integral part of marketing.

So what’s a time-strapped marketer to do? Trapit.

Trapit offers customizable content curation for marketers, with a library of over 100,000 trusted sources and an intelligent search system.

For content marketers, this is a dream come true — spending hours finding the perfect content, only to find that several of your competitors have got there first, should now be a thing of the past. Yup. Here’s how: Each time you rate a source with a “thumbs up” or a “thumbs down”, Trapit learns from your selections so it can show you more relevant content in future.

Don’t panic, though — Trapit’s intelligence doesn’t stray from the application, so you don’t need to worry about it going through your emails or search results. Because that would surface a whole different set of content, wouldn’t it?

Trapit’s Content Curation Center actually uses the same Artificial Intelligence and Machine Learning Technology from which Siri is derived — so it’s about as likely to become self-aware as your iPhone (which, uhm, WILL some day) – but at least THIS will actually save you time, rather than wasting it with bad jokes. (Lookin’ at you, Siri).

You can even set Trapit to find content for you automatically, but you may want to teach the system what you’re interested in first. You know, just to be safe.

This content is then delivered in whichever way you choose — be it web, tablet, smartphone, email or social network.

With its automation of one of the most stressful, time-consuming and costly tasks known to marketers, Trapit has the potential to be huge.

Form an orderly line, people.