Trailerpop partners with USA Today to introduce 'Trailer Trivia' mobile ads

Entertainment discovery company Trailerpop has partnered with USA Today to integrate a new kind of advertising in USA Today on iPad. The native rich media ad will be launched as a game called Trailer Trivia. The game / ad challenges players’ movie knowledge by showing them movie trailers and asking them questions.

The Trailer Trivia advertising units can be found in the Life and Puzzles sections of the USA Today iPad app, and feature popcorn company Kernel Season’s as the first advertiser for the new ad units.

Each day, Trailer Trivia players will be entered to win prizes from partners, like movie tickets from Fandango.

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