Entertainment discovery company Trailerpop has partnered with USA Today to integrate a new kind of advertising in USA Today on iPad. The native rich media ad will be launched as a game called Trailer Trivia. The game / ad challenges players’ movie knowledge by showing them movie trailers and asking them questions.
The Trailer Trivia advertising units can be found in the Life and Puzzles sections of the USA Today iPad app, and feature popcorn company Kernel Season’s as the first advertiser for the new ad units.
Each day, Trailer Trivia players will be entered to win prizes from partners, like movie tickets from Fandango. In this way, users are incentivized to interact with the ads, with engagement for these kinds of ads typically delivering CTR of up to 16 percent.
“We are excited to bring our new native trivia ad unit to USA TODAY’s audience,” said Jon Vlassopulos, Founder and CEO of Trailerpop. “Every brand and media company is looking for better engagement and advertising that feels like content; we deliver this as a package for our publisher partners by marrying entertainment, trivia and sweeps as a turnkey solution that delivers double digit user engagement.”
Outside of this USA Today partnership, Trailerpop continues to offer its movie discovery and trivia platform on iOS and Google Play. The app has seen advanced users watch up to 60 movie trailers each month, while non-app users are said to watch, on average, just one or two.