Trading Faces advergame measures the value of your Facebook friendships

If a single Facebook friend is worth $1, then how much money is your Facebook profile worth? That’s the question behind an interesting new advergame called Trading Faces. The game is available on MahiFX.com, a financial trading website, and asks players to connect to their Facebook account to play.

From there, the app challenges players with making the most virtual money possible in a limited number of “trades,” as they trade one of their Facebook friends for another, based on the number of friends that person has on their account.

For instance, let’s say Jane Doe has 100 friends, and she’s the starting point.