Tracking the Flu With Social Networking Tools and Apps

Researchers at the University of Iowa can track viral diseases like the flu, by using Twitter’s contextual information. Computational Epidemiology  uses real tweets and correlates them to reported incidents at the Centers for Disease Control for extremely reliable flu predictions for various geographical areas.

“Tweets” are the short messages that users of Twitter share with friends and the general public. In April 2009, the authors of this study began collecting and storing public tweets related to H1N1, or swine flu.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in