Advanced Twitter Listening Tip: Track More Than Just Your Mentions
Twitter is as much – and maybe more – about listening as it is about broadcasting. If you want your business or personal Twitter account to succeed, you’ve got to have a listening strategy in place in order to access valuable feedback, learn, and engage your customers and connections.
But if your listening strategy involves checking out your “@ Connect” folder every once in a while for users mentioning your Twitter handle, you’ve got a long way to go.
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