Topsy Releases Social Data APIs

The social analytics platform can power public-facing leader boards, like Topsy’s Twitter Political Index that tracked public sentiment for Obama versus Romney during the 2012 U.S. presidential election; social voting applications like the anti-smoking campaign for TheTruth.com; or power live events, like a real-time stream of fan reactions to a football game displayed on a stadium jumbotron; as well as internal metrics like the number of mentions, potential impressions, and sentiment about a brand or campaign, like Shark Week.