REVEALED: The 10 Most Popular Brands On Twitter
Back in February we reported that Selena Gomez had become the tenth member of Twitter’s 10 million club, joining other luminaries such as Lady Gaga, Justin Bieber and Katy Perry as Twitter profiles who could boast 10 or more million followers.
Club membership is now up to 14, with Nicki Minaj, Oprah Winfrey and Ellen Degeneres all reaching 10 million followers in the past few weeks. But what about brands? Are there any brands on Twitter that can boast an eight-figure follower count?
Yes, there’s one: YouTube.
Unlike Facebook, where the top three most-Liked Pages are all brands (and Facebook themselves are very much at the top of the pile), when it comes to the double-edged sword of ‘most popular’, Twitter skews heavily towards individuals, with eighteen of the network’s top twenty most-followed users being celebrity profiles, and this ratio continues as you move down the table.
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