With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less.
This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.
The top 10 in full:
3. Taco Bell
4. Pizza Hut
5. BW Wings
7. Dunkin’ Donuts
8. Domino’s Pizza
Check out the infographic below for all the details.