Automotive Synergy: BBC’s 'Top Gear' Integrated Into Facebook Game Car Town

A leading BBC television show and automotive brand, and a leading automotive Facebook game -- a natural combination? BBC Worldwide and Cie Games thought so, which is why “Top Gearwill be integrated into Car Town.

A leading BBC television show and automotive brand, and a leading automotive Facebook game — a natural combination? BBC Worldwide and Cie Games thought so, which is why “Top Gearwill be integrated into Car Town.

Car Town players currently have access to a branded “Top Gear” location within the game’s GPS menu, where they can access the “Top Gear” hangar and a collection of cars that have appeared on the TV show. They can also:

  • Gain access to the “Top Gear” cars, with “dozens” to be added regularly.
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