Like last month, 16 of the 25 largest Facebook games by monthly active users have experienced user declines, with seven, including CityVille, steming from social developer Zynga. Many of these games were launched a year ago or earlier, and massive new games are not emerging to take their place, at least in terms of equivalent MAU numbers.
But before we get into the details, the other important thing to note is that while MAU shows total size, the daily active user count is a better measure of the popularity of a game with serious users, and the game’s ability to monetize through virtual goods. CityVille, for example, has been losing MAU but gaining DAU in the past month; Zynga has flat DAU overall versus a month ago, at 52.9 million today. (For details on these stats and much more, check out our AppData service, which tracks the traffic to top Facebook apps and developers.)
MAU numbers still provide valuable information about what new games are gaining significant numbers of new users. Ravenwood Fair, It Girl, and Mall World have done especially well. Moreover, two newcomers join the list from Gaia Online and wooga in the form of Monster Galaxy and Monster World, respectively.