Several Zynga games got lifts in monthly active users and daily active users this week, bringing games like CityVille back onto our top 20 list of fastest-growing games by DAU after previously falling off. A combination of new content and a Lady Gaga promotion could explain the spikes.
On to the rest of the top 20, we see Gardens of Time, Bubble Saga and Diamond Dash still going strong. Ninja Saga also makes a reappearance farther down the list at number 16.
Top Gainers This Week – Games
|2.||Gardens of Time||2,443,982||+541,637||+28%|
|4.||Texas HoldEm Poker||6,971,768||+173,330||+3%|
|7.||Café World by Zynga||2,974,095||+125,591||+4%|
|10.||Draw My Thing||200,293||+115,646||+137%|
|19.||Who Wants To Be A Millionaire||256,654||+57,247||+29%|
Earlier this week, Zynga announced a themed campaign in FarmVille around pop singer Lady Gaga’s upcoming album, Born This Way. FarmVille players can enter a Gaga-themed farm filled with unicorns and sheep riding motorcycles as well hear a significant number of songs in-game from the soon-to-be-released album. The campaign launched in FarmVille just yesterday, making it unlikely to be the only contributing factor to the game’s appears on today’s top 20 list. The full impact of the campaign will likely become apparent early next week when Born This Way is released.
Another contributing factor in Zynga’s surge in DAU may be new game content recently added to several of its titles. CityVille, for example, launched a zoo component to gameplay a little over two weeks ago, which coincides with an overall DAU lift of over 10%. A similar content update to the boss fight system in Mafia Wars released this month doesn’t seem to have had the same effect, however.
The last possible explanation for Zynga’s spikes in DAU may actually be one of visibility. A Vanity Fair article on Zynga founder and CEO Mark Pincus from the magazine’s June issue appeared on the web this week, possibly sparking interest in Zynga’s games from an audience that hadn’t previously experienced them.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.