Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes news that 83 percent of Fortune 500 companies now use Twitter, a look at the top metric on Twitter Analytics (now open to all), a study which suggests that Snapchat is becoming more popular than Twitter with young people, a Twitter cheat sheet and why Twitter say they are “happy” for users not to tweet.
Here are our top 10 Twitter stories of the week.
Twitter has always been popular amongst America’s largest corporations, and a new study has revealed that 83 percent of the Fortune 500 are now active on the platform, an increase of 6 percent from last year.
Twitter revamped its new analytics dashboard back in early July but the update, useful as it was, was only available for Twitter advertisers and those with verified accounts. Good news: yesterday, analytics.twitter.com opened its doors to everyone, which means you can finally see just how well (or poorly) your tweets are doing.
Remember when everyone thought Snapchat was just a novelty app? Something trivial, used by kids? How we all rolled our eyes when Snapchat had the audacity to turn down a $3 billion buyout from Facebook? And do you also remember, earlier this month, when we told you that Snapchat is now more popular than Twitter amongst 18-34 year-olds? Well, a new study has revealed that 70 percent of U.S. college students now post to Snapchat daily, compared to just 11 percent who do the same on Facebook.
Here’s a quick question: what colour is Twitter blue? That is, what’s the hexadecimal code that Twitter uses for their colour scheme?
Around 40 percent of all registered Twitter users do not tweet, and approximately 2-3 times its 271 million active users – somewhere between 540 to 710 million people – view Twitter content across the web but do not login. That might be a problem for some companies. But Adam Bain, president of global revenue and partnerships at Twitter and considered by many as CEO Dick Costolo’s second in command, is fine with that.
Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.
Technology is a growing part of the classroom, with tablets and smart TVs quickly integrating themselves into the curriculum. But fast-paced change – and the fact that students are often miles ahead of both teachers and parents when it comes to the latest apps and social networks – can intimidate even the most tech-savvy teacher. Here’s a quick-start guide for teachers who are looking to incorporate Twitter into their classroom as a learning tool, without getting lost in the millions of tweets sent every day.
Are you considering using video in your social media campaigns? That could turn out to be a very smart play. Video can generate three times as many monthly visitors to a website, and users spend up to 88 percent more time on sites that include video.
The U.S. federal government has spent almost $1 million in the creation of an online database that has been designed to “detect political smears, astroturfing, misinformation, and other social pollution” on Twitter.
Rumours about shopping functionality coming to Twitter have been circulating for quite some time now. In July a “buy now” button was seen in the wild by some users of Twitter’s mobile app, and earlier this month a payment and shipping option appeared on the Twitter Android app for a select few. Now, things are really heating up, as reports suggest that Twitter is having serious talks with payments startup Stripe about implementing e-commerce features on the platform, which could launch later this year.
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(Twitter image via Shutterstock.)