Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the state of social sharing in 2013, a study which analyses which social media marketing tactics are driving the most engagement, a look at a popular hashtag which has been challenging stereotypes and misogyny in media, an 8-step social marketing strategy for brands and a visual that tracks the rise of social media apps.
Here are our top 10 Twitter stories of the week.
Did you know 3.2 billion Likes and comments are posted to Facebook each day? Over that same period, more than 200 million Twitter users write and share hundreds of millions of Tweets, 500 years of YouTube videos are watched on Facebook alone and 40 million photos are uploaded to Instagram.
In less than a decade social media has established itself as a powerful marketing tool for brands of all shapes and sizes in every major country across the planet, but which strategical tactics drive the most engagement for these businesses? Which social marketing methods deliver the best results, and which nuts are proving the hardest to crack?
Ever wonder why men sabotage each other in the work place? Or if men can really “have it all,” with fulfilling work AND home lives? No, of course not, those questions are ridiculous. And that’s the point of the #EdgyHeadlines hashtag on Twitter – to show just how misguided those questions (about women) really are.
If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy. For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.
Did you know that the time spent using social media apps on mobile devices grew by an incredible 387 percent between December 2011 and December 2012? Indeed, use of social media mobile software (such as the official Facebook and Twitter clients) led all types of apps in overall usage growth, beating media/entertainment (+268 percent) and shopping (+247 percent) apps into second and third place respectively.
Chrysler. Kenneth Cole. KFC. Bing. Vodafone. What do these major brands have in common? They’ve each shown extremely bad judgement in the way that they use Twitter, either by choosing to publish the kinds of tweets that make you scratch your head in sheer disbelief, or by being extremely sloppy with policing the third-parties that they have selected to manage their presence on Twitter.
Technorati’s 2013 Digital Influence Report, culled from responses from more than 6,000 influencers, 1,200 consumers, and 150 top brand marketers, contains many fascinating nuggets of modern-day marketing insight. The most important is this: where brands are currently spending in the digital space is not fully aligned with how and where consumers are seeing value and being influenced.
The question of the moment for digital marketers(which is to say, marketers) is how to reach influencers on social media. How can those folks with tens of thousands of Twitter followers and millions of blog pageviews be engaged with and utilized as a brand mouthpiece? And how can that be done organically, to some measurable end?
Twitter’s learning curve is pretty steep, and when you’re new to the social micro-blogging network – especially if you’re brand new – it can quickly get overwhelming. Where on earth do you begin?
We shared best practices for following people on Twitter, but what about those folks that follow you? What do we mean? Well, have you ever looked at your follower list and wondered why those lovely folks are following you? Sure, you’re super-fantastic-awesome, but knowing why folks follow you could help you tailor your tweets to a target audience and continue to grow that following . . . if you care about such things. And we found an app that helps you sleuth just that.
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(Twitter image via Shutterstock.)