Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at the rise of social commerce, 4 tips to increase your Klout score, a study that addresses Twitter’s growing audience amongst under 35s, news that customers still prefer email to social media for brand messaging and a visual that reveals how social media is changing destination marketing.
Here are our top 10 Twitter stories of the week.
Did you know that the term “social commerce” was first introduced by Yahoo in November, 2005? Since (and even before) then, social commerce has changed the way that we shop online. Global e-commerce sales are expected to top $1.2 trillion this year, and platforms such as Twitter and Facebook are driving a growing chunk of that change.
Do you have Klout? Everyone has influence, and Klout has made it their mission to tell each of us what that is. They accomplish this by using data from your social networks (including Twitter) to gauge your Klout Score, which is a number between 1 and 100. The average Klout score is actually 20, so anything above this means you have more Klout than your common or garden social networker. And as your score increases, it becomes exponentially harder to increase your Klout.
Eight out of 10 millennials – internet users aged 15-34 (the so-called Generation Y) – use social media, with more planning to become active on Twitter than Facebook in the months to come, reveals a new study from Insites Consulting.
In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.
Did you know that studies have shown that 52 percent of travellers use social media for summer vacation inspiration, and that 60 percent of consumers who use channels such as Twitter and Facebook to plan their vacations are women?
What was your first tweet? Chances are that you don’t remember. Let me clue you in: it was lame. That’s not a criticism, and it’s certainly nothing to be ashamed of:everybody’s first tweet is lame. And, when you think about it, it’s obvious why.
Did you know that 60 percent of Twitter users worldwide access the micro-blogging social network via their mobile phones? That number spikes to 80 percent amongst UK Twitter users. Indeed, mobile is now so important to Twitter’s future that the company is expected to release a complete (possibly simplified) redesign of their mobile apps ahead of their upcoming IPO later this year, specifically to appeal to a larger audience.
The world of public relations has arguably been more shaken up by the rapid growth of social media, certainly in terms of brand marketing, than any other business. Indeed, more than one PR rep I’ve spoken to has told me that platforms such as Twitter and Facebook have essentially removed the need to send out the once-reliable press release – increasingly, recipients are more likely to read and respond to PR updates sent on social media platforms than they are good, old-fashioned email alerts. It’s fitting, then, that Amazon chose Twitter to send out the press release for the latest version of its Kindle Fire, and they did so over 14 tweets.
Did you know that studies have shown that almost two in five social media users have been victims of profile hacking, scams or fake links? Indeed, more than one million people become victims of cyber crime every single day, with identity theft, phishing schemes and data mining amongst the most common types of incident.
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(Twitter image via Shutterstock.)