Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a case study which looks at the impact of Twitter on five major brands, news that TweetDeck has been sent an official closure letter after failing to file its business accounts, a look at the difference between a reply and a mention on Twitter, a map that reveals how popular is within the U.S. Congress and why social media brings power to the people.
Here are our top 10 Twitter stories of the week.
Social media has changed the retail business. And with many companies facing serious threats from the likes of Amazon and other major online retailers, this helping hand couldn’t have arrived any sooner. Thanks to platforms such as Twitter and Facebook, retail brands of all shapes and sizes can build highly-engaged audiences that can help them raise awareness, boost website footfall and drive sales.
Last week we reported that Twitter client favourite TweetDeck was in trouble after failing to file company business accounts in September and December of last year. Because of the delay the company was fined a total of £750. Well, things have taken a turn for the worse as Twitter have now been sent a letter by regulators warning of TweetDeck’s impending closure.
Every time your username is tagged on Twitter with the @ symbol (and assuming you haven’t blocked the user), it works its way to your mentions folder (which is located under the Connect tab on Twitter.com). Mentions used to be known as ‘replies’ – way back when, this referred to tweets that started with a @username. What’s often confusing for new users is that Twitter handles tweets that start with @username differently than it does those that place the @username somewhere else. It’s a subtle difference, but an important one.
All 100 members of the Senate, and 90 percent of the 398 members of the House Of Representatives now have active Twitter accounts.
Did you know that 80 percent of companies are planning to incorporate social media into their customer service strategies in 2013? And with good reason – the public visibility of an enquiry or complaint made online gives the consumer more power than ever, and brands that are slow to respond or (worse) ignore these support channels altogether are likely to pay a very high price indeed.
Did you know that 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have an active presence on at least one social network? Twitter leads the way, commanding a healthy 50.3 percent share amongst chief execs, ahead of LinkedIn (47 percent) and Facebook (45 percent), with Google+, as usual, taking home the wooden spoon (12.1 percent).
On social media, we see a little bit of everything. And we meet every kind of person. So, it lays to reason that we are going to stumble across people who, perhaps through no fault of their own (and, other times, with actual intent) we find annoying.
Ever wonder what the most popular hashtags are on Twitter any given week? This site will not only tell you what was popular, it also tells you how the hashtags are connected to each other. Ooo.
Social media has been nothing short of a phenomenon, with the success of platforms such as Facebook and Twitter inspiring people and corporations to go on to do great things. But it’s not all gravy. Indeed, the major success stories, on both an individual and brand basis, are relatively few and far between. For every user of social media who’s really made it, there’s a dozen people who couldn’t deliver on the potential, or gave up too easily, or just didn’t have what it takes. And the same goes for most of the social networks, too.
Did you know that one in six job seekers credit social media with helping them land their current job? Social resumes are growing in popularity, and employers are taking notice. 92 percent of companies reported using social media for recruiting purposes in 2012, and 88 percent of job seekers are now active on one or more social networks.
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(Twitter image via Shutterstock.)