Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at the latest social media statistics for 2014, a showdown of the benefits between Pinterest, Twitter and Facebook, a Twitter marketing cheat sheet, a visual that addresses how social media influences purchase decisions and news that Twitter grew just 2 percent in the last 6 months of 2013.
Here are our top 10 Twitter stories of the week.
Getting started in social media? Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started? Which network is right for you?
Pinterest showed serious legs in 2013, emerging as a major contender for social media eyeballs, particularly in the retail space – studies have shown that Pinterest now commands upwards of 41 percent of e-commerce traffic from social networking sites, and the average Pinterest user has a household income of more than $100,000 per annum.
Twitter comes with a pretty steep learning curve. Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much. Where do you even begin?
It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions. The infographic below by Invesp breaks down the major social networks’ impact on online shopping.
When Twitter filed its Form S-1 registration in October of last year, which contained all of the company’s key data going into the November IPO, its user numbers seemed a little soft. Many analysts and pundits (including myself) thought Twitter’s active user base would be in the region of 250-300 million. The actual number? 218 million, a pittance compared to its great rival, Facebook.
2013 was a bumper year for social media with all the top sites recording at least one significant milestone moment, but it’s perhaps Pinterest that has been the most impressive, showing off some surprisingly powerful legs, reveals a new study.
Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook? Right? Wrong. Study after study continues to prove that email still converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.
Twitter chats are growing in popularity. Brands host weekly sessions, celebrities of all stripes conduct hour-long Q&As for their fans, and hobbyists gather to discuss their passions. Chats offer businesses the ability to connect to their customers, extend their reach and awareness, save on customer service and many other benefits. But actually finding the right chat for you can be difficult.
When you publish something on Twitter, Facebook or your blog, you want people to share it. After all, that’s the goal, right? Sure, you want folks to read your stuff, but if they’re not then passing on those words of wisdom to friends and colleagues, you know something wasn’t right. Something didn’t click. Something was missing.
Do you use push notifications for social media alerts on your smartphone? If so, you’re far from alone – 65 percent of U.S. smartphone owners use push notifications for social alerts, reports eMarketer, citing data from Mobile Posse.
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(Twitter image via Shutterstock.)