Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes five reasons why social media is so influential, how to download your Twitter archive (and see your very first tweet), news that ‘Tweetable’ has been added to the Oxford Dictionary, a look at the aftermath of this week’s @BurgerKing hack and how to turbo-charge your Twitter efforts using SEO.
Here are our top 10 Twitter stories of the week.
Social media is everywhere. Facebook, YouTube, Google+, Twitter and LinkedIn collectively have billions of users, and they’re getting bigger and more important each and every year. But what is it that makes them so influential?
Back in December Twitter began rolling out its long-awaitedTwitter archive feature, which allows users to download a complete index of every tweet they’ve ever sent from their profile (including retweets), going all the way back to the day that they joined. It’s taken a while but the feature has now rolled out to all users, and in this article we’ll show you how to download your Twitter archive and what you need to do to view it.
Social media lingo is hard to avoid. Telling people to “friend” you on Facebook is pretty common these days – so is “liking” something online. And lately, we’re seeing #hashtags pop up everywhere. Many people still don’t know what they’re used for, but they see them. The latest sign of the times? Defining something as a “tweetable moment.” WE know what that means, of course – and now your Nana can know too, thanks to Oxford Dictionary.
On Monday the official Burger King Twitter account was hacked, with the anonymous exploiters cheekily changing BK’s header photo and logo to that of McDonald’s, claiming that the company had been acquired by its great rival. They also posted a number of tweets, many of which were decidedly unsavoury. The social reaction was immediate, and immense. The tweets flowed. And flowed. And flowed. Eventually, the @BurgerKing profile was suspended, and Twitter restored access to the rightful owners. But, all in all, a total disaster for Burger King, right?
It’s growing increasingly obvious to community managers, digital marketers, SEO pros and PR professionals that aligning SEO and social media efforts is essential in maximizing brand exposure. On the one hand, you need SEO tactics in order to index your content on search engines. On the other, social media’s prolific promotion of that content makes it a focal tool in online marketing efforts. Solution? Fuse SEO and social media efforts and strategies for the ultimate in traffic and conversion gains.
Did you know that in the U.S. Facebook and Twitter are the most effective social networks for brands targeting business to consumer (B2C) channels? Chinese users are three times more likely than Americans to make a purchasing decision based on user-generated content on social networks (for example, comments), 35 percent of Irish users access social networks via their smartphones and, in the UK, one-fifth of all Facebook users earn more than £50,000 per annum.
Even the most tech-savvy among us inevitably have mornings where all the tweets, texts and status updates threaten to overwhelm our inboxes – and brains. It’s important to always be on the lookout for helpful hacks that let you take advantage of all that technology can make easier for you, effectively separating the wheat from the chaff. To help save you time, energy and sanity, we’ve pulled together five useful Twitter features you might have overlooked. From the ability to unsend any DM to the creation of completely custom Twitter widgets, we’re sure there’s something on our list that will make at least one part of your digital day easier for you.
Did you know that, “on average, only 3% of tweets referencing companies carry the “@” symbol?” What does this mean for your brand? If your company’s social engagement relies on being notified by Twitter when you get an @mention, you’re going to miss A LOT of tweets. Most of them, actually. It’s time to learn how to listen better on Twitter. And this study from Conversocial will show you just how dire the situation really is.
Social Strand Media put together a handy little cheat sheet that dumbs down all the major social networks into “6th grade English,” or laymen’s terms. No matter how versed you are in social media, it always helps to get a refresher. Back to basics, as they say.
Twitter was born mobile. Back in July 2006 when co-founder Jack Dorsey first envisioned and launched the service, Twitter was known as “twttr”, a name inspired by both Flickr and the five-character length of U.S. SMS short codes, and the site made heavy emphasis on the use of sending messages via text. Fast-forward to the heady days of 2013, and Twitter is, well,everywhere, and a huge part of that growth has been because of the micro-blogging social network’s continuing presence in the mobile space. Indeed, some 80 percent of the 10 million Twitter users in the United Kingdom now access the platform via their mobile device, and two-thirds (67 percent) of these mobile users follow brands on Twitter.
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(Twitter image via Shutterstock.)