Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes 10 amazing examples of social media ROI, a look at the evolution of social TV, some suggestions on the best times to post to the biggest social media platforms, how to search Twitter with iOS 7 and Siri and a visual which addresses social media’s influence on the past, presence and future of marketing.
Here are our top 10 Twitter stories of the week.
How’s your social media ROI? Here’s a better question, perhaps: how are you measuring it? The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.
Do you use Twitter whilst watching your favourite TV shows? You’re not alone. Recent studies have shown that 80 percent of viewers have used a smartphone or tablet device whilst watching television, and a clear relationship between TV ratings being boosted by high activity on Twitter – and vice versa – has been established.
Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time. That is, time in the sense of how much actual weeks, days, hours and minutes you invest in platforms such as Twitter and Facebook, but also in how effectively you figure out the besttimes you should be posting to and engaging with your fans and community to maximise ROI.
The release of iOS 7, Apple’s latest and much-hyped operating system for its wildly-popular iPhone and iPad devices, is, as you would expect, dominating Twitter today, with seemingly any and everyone waiting for the Cupertino-based company to launch the update, which is expected worldwide from 10am PST. iOS 7 comes with many new features, one of which is a greater integration of Siri, Apple’s speaking personal assistant, which is finally out of beta and includes a lot more oomph, functionality and features, one of which is the ability to search Twitter. With your voice.
Did you know that the human brain processes visual information up to 60,000 times faster than plain text? Smart marketers caught on to this fact a long, long time ago. From our earliest days of cave drawings (arguably the first “promotional” message) and smoke signals to Facebook and Twitter, we have learned that people understand and remember images at a significantly greater rate than written information, or even sound. And, in this modern, social world, this science has never been clearer.
Did you know that six in ten (60 percent) of Twitter users access the micro-blogging social network via their mobile phones? What if I told you that there were more than 10 million Facebook apps? Perhaps you’d be interested to learn that more than 16 billion photos have been uploaded to Instagram, that 69 percent of Pinterest users are female and that social media generates more than double the leads of trade shows, telemarketing or direct mail?
The online retail industry is mammoth – headed to be worth $279 billion by 2015 (more by some estimates) – with social commerce ballooning under that umbrella. Indeed, Mark Zuckerberg himself predicted thatsocial commerce will be the next online space to blow up.
Friends don’t let friends drink and tweet. No one wants to see misspelling-riddled, excessively punctuated messages in their feed, let alone inappropriate content on a brand’s Twitter account. The clever team over at Addvocate have assembled an infographic to help you gauge the safety in engaging in social media depending on your level of intoxication.
Whether you’re a job-seeker or an employee, a standalone business or a global brand, your online reputation has never been more important. This social media stuff, on Twitter and Facebook? It’s forever. Sure, you can delete tweets and hide posts, but once you’ve hit that send button, it’s out there. Somebody is going to see it. Somebody is going to share it. And something (i.e., Google) is going to save it.
As a restaurant owner, are you using social media to promote your business? You’re not alone. A new study has revealed that, globally, an incredible 89 percent of restaurants are using social media to help drive punters to their tables, up from 77 percent last year.
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(Twitter image via Shutterstock.)