Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes World Cup marketing social media, facts and statistics, news that Twitter now supports animated GIF images, a look at how the world spends its time online, a social media image size cheat sheet and the FBI’s crazy list of Twitter slang terms.
Here are our top 10 Twitter stories of the week.
Did you know that 3.6 billion people are expected to watch the 2014 World Cup, and that $5.7 billion will be spent on sponsorships and ads?
This is either very, very good news, or very, very bad news, depending on how you feel about moving pictures on the internet: animated GIF images are now supported on Twitter.
Ever wondered where the world spends its time online? You know: people like you and me.
Question: What’s the height and width of a Facebook cover photo? Do you know the minimum recommended upload size for your Twitter avatar? What’s the dimensions of a shared image on Instagram? How big is a Pinterest board thumbnail? And what about a LinkedIn logo pic?
The Internet has been having a good laugh lately at the FBI. The cloak-and-dagger institution is apparently not only listening to your tweets, but they’re painstakingly cataloguing every time you abbreviate or use slang, LOL.
Is there such a thing as the perfect social media post? While there’s never going to be a “one size fits all” approach for all brands (or, indeed, all social networks), there’s absolutely a perfect post for you, your brand and your audience. And while your own mileage may vary, by following certain guidelines and applying tried-and-tested formulas you can dramatically improve the engagement rates of your social media updates, boosting ROI and driving traffic.
Did you know that three-quarters of World Cup viewers say that they will be using social media whilst watching live games, and that 34 percent will be actively tweeting about it?
There’s no denying that we’re a selfie-obsessed society. The word itself made it into the dictionary this year, and selfies are being snapped by celebrities, cartoon characters and regular Joes the world over. But Twitter is taking the selfie phenomenon to new heights with its “Dronie” account – an unmanned aerial vehicle that is flying around Cannes Lions International Festival of Creativity, taking sky-high videos of the celebrities in attendance.
Thinking about using social media to promote your business? Be sure to focus your attention on the big four social platforms – Twitter, Facebook, LinkedIn and Google+ (but don’t forget about Pinterest). Get your targeting on point – consider the age, gender and interests of your customers.
Did you know that 60 percent of users have purchased from a small to medium-sized business (SMB) because of something they’ve seen on Twitter?
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(Twitter image via Shutterstock.)