Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a new feature from Twitter that finally allows you to schedule tweets – and, for the first time, photos in Twitters – on Twitter.com, a look at how companies are using social media for recruitment, tips on how to tweet photos to get more retweets, news that Twitter doesn’t stand up to other social networks for referral traffic and a visual that reveals why content and social media are a perfect match for B2B marketers.
Here are our top 10 Twitter stories of the week.
Huge update from Twitter. As of right now, anyone can schedule tweets up to a year in advance on any date and time that they choose. And you can do it right on Twitter.com. Even better: you can now schedule photos using Twitter’s pic.twitter.com image sharer, something that, up until now, you have never been able to do with any other Twitter scheduling dashboard, including HootSuite.
Social media for hiring purposes is at an all-time high: 92 percent of companies use platforms such as Twitter, LinkedIn and Facebook for recruitment, and 45 percent of Fortune 500 firms include links to social media on their career page sections.
HubSpot’s “Social Media Scientist” Dan Zarrella recently collected a dataset of more than 400,000 randomly selected tweets and calculated the number of times each tweet received a native (“new”, as opposed to manual RT) retweet in order to determine the most successful method by which users can tweet photos. There are many popular ways to share photos on Twitter, but only one will guarantee you the most retweets.
Online sharing service Shareaholic just released its latest Social Media Traffic Report, based on 13 months of data collected from 200,000 publishers who reach more than 250 million unique monthly visitors. The biggest takeaway? Facebook grew in traffic referrals 58.81%, Pinterest by 66.52% and Twitter by 54.12% – but Facebook and Pinterest still dwarf Twitter by a considerable amount.
Did you know that 72 percent of business to business (B2B) buyers say that they use social media in some capacity during the buying process, and that more than half (53 percent) follow discussions on social media channels such as LinkedIn, Twitter and Facebook as part of their research process? Slowly but surely, social media is revolutionising B2B marketing. Almost six in ten (59 percent) of B2B marketers now use Twitter – second behind only LinkedIn – for content sharing, including white papers, case studies, webinars and blog posts.
New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter. Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.
What is it about Twitter that makes it your favourite social network? Could it be that you value sharing information more than personal experiences? Or if Facebook is your social network of choice, is that perhaps because you are uncomfortable with the unfamiliar, inasmuch as other social networks give you the heebie jeebies?
Tweets that contain hashtags are 55 percent more likely be retweeted than tweets that did not, while those that included a quotation were 30 percent more likely to be retweeted, reveals new data from Hubspot’s Dan Zarrella.
In case you haven’t noticed, teenagers do things differently. While Twitter and Facebook have quickly established themselves as the de facto social networks across almost every major industry for adult users, these platforms, while still popular, certainly aren’t the be all and end all with the younger demographic. Indeed, image-led social channels, such as Tumblr, Instagram and Snapchat, are rapidly growing in popularity amongst 13-19 year-old losers, and it might be at the expense of their more established, but increasingly less cool, older brothers.
Holiday heyday is just around the corner, and digital marketers and social media managers are already elbow-deep in Twitter promotion plans. Accordingly, Twitter commissioned a survey from research firm DB5, which surveyed 2,000 U.S.holiday shoppers, more than half of whom use Twitter regularly. Here’s what they found.
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(Twitter image via Shutterstock.)