Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes 7 social media trends that are shaping 2014, news that a UK airport has launched a Twitter departure board, a look at the customer of 2015, 3 reasons why your brand should be using video on Twitter and a study that reveals that Facebook has been rated above Twitter for social media marketing.
Here are our top 10 Twitter stories of the week.
Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. So which trends are shaping the social space in 2014?
Leeds Bradford Airport has launched an application which shares live flight data via Twitter, communicating arrival and departure information directly to the end user.
Meet Mike. Mike is your customer, circa 2015. Like his peers, Mike checks his smartphone throughout the day, every day. Mike has an opinion on your company, and will happily post his thoughts on social media.
A good brand should feel like an indispensable friend or ally. It should feel honest and available – and there’s no better way than using video. Today’s biggest brands from Coke to Oreo put a ton of work into creating fast, effective video that reaches out through their network to say hi to their customers where they live – like a friend. It follows that your brand should use video – you’ll be able to reach your customers in a way you hadn’t anticipated possible.
Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study.
Are you finding social media boring? Facebook has been with us for a little more than a decade, Twitter since 2006, and some 73 percent of online adults now use at least one social media site. But recent studies have revealed that six in 10 dislike excessive sharing on social media, with other polls suggesting a growing malaise.
Oscar night is always a splashy, star-sudded event, but this year Twitter got in on the action too: host Ellen Degeneres corralled her Oscar-nominated pals together for a selfie mid-show, which she then tweeted to millions of viewers. And not only does that selfie have the honor of being the most-retweeted tweet ever, it now has a place of distinction in Twitter’s own headquarters as a piece of art.
Twitter acquired Vine in October 2012 and launched the service fully in January the following year, and the platform has gone from strength-to-strength ever since, topping the App Store download charts in April 2013 and quickly signing up millions of users.
Did you know that there are over 1.4 billion smartphones in active use around the world? That’s a phone for every 4.5 people, and 76 million of us use our devices to log on to Twitter each and every day. But impressive as that stat is, it pales in comparison to the vast quantities of data that are consumed by our phones every 24 hours, including 27 billion SMS text messages, 189 million app downloads, 12 billion calls and $1.1 billion in daily mobile payments.
Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.
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(Twitter image via Shutterstock.)