Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a study that reveals how tweets with images get significantly more retweets, favourites and clicks than text-only tweets, 10 surprising social media statistics, a look at the power of the hashtag, news that 88 percent of brands will use social media for marketing purposes in 2014 and the latest data that reveals exactly how many of Twitter’s active users actually tweet.
Here are our top 10 Twitter stories of the week.
Twitter recently added inline images to tweets so they display automatically in user timelines, putting content “front and center”. It’s worth noting that it’s just Twitter content that’s getting the extra boost, as only images shared on Twitter’s own pic.twitter.com display automatically. Everybody else – and this includes Instagram, Twitpic etc – need at least one more click. We’ve known forever that tweets with images generate a better return of engagement than text-only submissions, so what difference has the new inline image from Twitter made to the numbers?
Did you know that there was a 355 percent growth in spam across social media sites in the first half of 2013? What if I told you that over 100 hours of video are uploaded to YouTube every minute, that the average lifespan of a piece of content on Pinterest is one week and that 50 percent of technology companies say that they have acquired customers through Twitter?
Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads and, amazingly enough, for many folks they’re even part of their everyday vernacular (albeit usually with a touch of irony).
Almost nine in ten U.S. companies will use social media for marketing purposes in 2014, as brands look to channel even more budget into paid social advertising in the coming years.
With over 500 million tweets sent per day, Twitter can seem like a dizzying hive of activity. But looking at the numbers more closely might tell a different story.
If you’re a business hoping to use social media for marketing your fine products and services, one of the biggest stumbling blocks in getting your campaign out of the gates – at least, looking all shiny and new – is figuring out all the dimensions of the images you need on your profile pages.
So you’ve written a fantastic blog post or issued that all-important press release, and now you’re sending it to Twitter. What next? How do you track interest and figure out who is sharing your content? And what about the content of your biggest competitors?
Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?
You know that social media thing? It’s getting pretty big. Collectively, Facebook. Twitter, Google+, Pinterest and Instagram now have billions of users, and brands around the globe have their arms open wide – 93 percent of marketers now use social media for business purposes.
A new infographic from LinkedIn Marketing Solutions, the network’s business development arm, shows that 93% of B2B marketers are using content marketing, 73% are creating more content than they did last year, and 58% plan to increase their content marketing budgets over the next year. More specifically, the most preferred content distribution platform for surveyed B2B marketers was LinkedIn (confirmation bias, anyone?) followed by Twitter coming out ahead of Facebook, YouTube, and Google+.
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(Twitter image via Shutterstock.)