Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at 10 mistakes that you might be making on Twitter, a visual that reveals the marketing benefits of social media, news that Vine has surpassed Instagram for shares on Twitter, an update on the top 10 most-followed people on Twitter and how brands can convert the 7 types of social media fan into customers.
Here are our top 10 Twitter stories of the week.
Twitter is a million different things to a million different people, and it’s probably fair to say that there is no single right way to use the micro-blogging social network. If whatever you’re doing on Twitter works for you, then it works. However, there are certain things that some folks do on a regular basis on Twitter that are not only harming their efforts on the platform itself but, if they repeated this behaviour in their “real life”, they’d likely quickly see the error of their ways… if only because they’d appear to be quite insane.
Did you know that a recent survey showed that 89 percent of marketers said that social media has generated more exposure for their business, and that increasing traffic was the second major benefit, with 75 percent citing positive reports? You hear time and time again that social networking sites such as Twitter and Facebook have made a massive impact on business marketing, but where’s the proof? Where are the hard numbers?
Five-month-old Vine is already giving Instagram a run for its social media clout. Just a few days after Vine became available on Android, San Francisco-based Topsy Analytics reported that Vine had garnered 2.86 million shares on Twitter, vs. Instagram’s 2.17 million shares.
Back in January of this year, Justin Bieber became Twitter’s most-followed user, dethroning long-time champion Lady Gaga, who was the first Twitter user to reach 10, 15, 20, 25 and 30 million followers. Since then, Bieber has gone from strength-to-strength, and recently became the first person on Twitter to boast more than 40 million followers. Gaga, meanwhile, faces increased competition from Katy Perry for Twitter’s second spot – now less than half a million fans ahead, from more than 1.8 million back in February, Gaga likely will drop down to the third place later this year.
I’ve said it before and I’ll say it again: to do well in this crazy world of social media, all you need are 100 true fans. What’s a true fan? On Twitter, it’s someone who goes out of their way to read your tweets, even checking your profile in case they’ve missed something. It’s a person who consistently retweets your most worthy submissions, and recommends you to their friends. If you’re a brand on Twitter, a true fan is somebody who raves about your products, and appreciates your excellent customer service.
How do you get more followers on Twitter? It’s the age-old question, and while the number of followers that any user has on everybody’s favourite micro-blogging social network should never be considered indicative of quality of content, like it or not people can and will judge you on the size of your Twitter network. And while only the very famous can expect to boast Twitter tallies in the millions, there are things that all of us can to do make our Twitter content more attractive to potential subscribers.
In less than a decade, social media has evolved from an innovative, albeit fairly casual digital connection between friends to an all-consuming business and marketing powerhouse that can quickly overwhelm with the sheer number of options and data available to both the end user and brands of all shapes and sizes. Did you know, for example, that in any given minute more than half a million comments are posted to Facebook, 347,000 tweets are submitted on Twitter and 3,600 photos are shared on Instagram? For businesses looking to embrace all aspects of social media this can quickly lead to an information overload… and it’s the customer who suffers the consequences.
Ever wondered what the dollar value of one tweet is? It’s a loaded question in any discussion of social media ROI. SumAll, a data visualization analytics tool, has pinpointed the answer. Read on to find out how much one tweet is worth.
If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI? It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.
A new study conducted by University of Michigan researchers Elliot Panek, Yioryos Nardis and Sara Konrath found that social media reflects and amplifies the culture’s growing levels of narcissism. In the words of the researchers, “Facebook is a mirror and Twitter is a megaphone.”
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(Twitter image via Shutterstock.)