Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at which social media platforms drive the most sales, a new ‘click to call’ button from Twitter, marketing trends that will dominate 2014, a social media image dimension cheat sheet and 17 eye-opening social media facts.
Here are our top 10 Twitter stories of the week.
What’s the ROI of social media, particularly when it comes to sales? Shopify analysed data from 37 million social visits that led to 529,000 orders, and discovered that Facebook still dominates as a source of both traffic and sales, with nearly two-thirds of all visits to Shopify stores and 85 percent of all orders therein coming from the social giant.
In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).
Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?
What’s the height and width of a Facebook cover photo? Do you know what size Twitter scales your profile picture down to? What’s the dimensions of a shared image on Instagram? And what on earth is Google+?
What’s on your radar for social media marketing in 2014? Perhaps it’s online recruitment via social media. This was big in 2013 and should become bigger still this year – 94 percent of organisations use, or plan to use, social media to recruit job candidates.
Did you know that 82 percent of women believe social media is influencing how we define beauty today? What if I told you that 51 percent say that social media has changed their life in a negative way, more than four in five feel “worried or uncomfortable” when email and Facebook are inaccessible and (accordingly) 23 percent of Facebook users access their account at least five times per day?
So, you’ve got an exciting story that you think is just perfect for the media: a client’s new product, a huge acquisition, an industry-shaking study… something spectacular. Twitter can be a huge boon to PR folks looking for ways to reach out to journalists and publishers with a story idea, as long as it’s used right.
After quite a severe outage during a “planned deploy” yesterday which left the website unavailable for over an hour, Twitter has made a subtle change to the interface on Twitter.com and it official Twitter apps – the Connect tab has been renamed Notifications.
When you’re hungover, do you tweet about it? In these heady days where everything we say and do online can be easily scrutinised by our boss (or potential employers) it’s probably not the wisest move, but millions do it, week in, week out. And new data from Twitter has revealed which days of the week we’re most likely to be talking about being hungover, as well as when we’re happy, sad or late for work.
Did you know that 9 in 10 small to medium-sized businesses (SMBs) use or plan to use social media in 2014? Which is good news for everyone, as SMBs drive the economy, creating 6 out of every 10 new jobs while contributing $3 trillion in revenue in North America alone last year.
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(Twitter image via Shutterstock.)