Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes 10 tips for finding a job using social media, how (and why) brands are using social media for business, stats that just might convince your boss to invest in social media and content marketing, a good example of how not to do Twitter customer service by Bank Of America and some incredible stats, facts and figures from the rise of social commerce.
Here are our top 10 Twitter stories of the week.
Recent studies have shown that social media is now helping one in six job-hunters find a new position, and 89 percent of recruiters check the social media profiles of prospective candidates when looking to make a new hire. What are they searching for? Bad behaviour, predominately, including references to illegal drugs, sexual content, spelling and grammatical errors and alcohol consumption.
If you’re in the business of using social media for business, then it’s important that you educate yourself on which social platforms are right for your industry and how you can best use these channels to maximise brand awareness and exposure, generate leads, drive website traffic and, ultimately, convert that interest into sales.
Did you know that 87 percent of business to business (B2B) marketers use social media for content marketing? Content marketing – or the creation and sharing of original content (usually media) to acquire customers – is big business. And big business is paying attention, and with good reason: 61 percent of customers say that they feel better about a company that delivers custom content, and seven in ten say they prefer to learn about a company through articles, as opposed to an advertisement.
In an embarrassing episode picked up by Gizmodo, Bank of America’s customer service Twitter account @BofA_Help made a downright fool of itself – demonstrating exactly how not to conduct customer relations on Twitter.
Did you know that each and every minute of the day, 100,000 tweets are sent, 684,478 pieces of content are shared on Facebook and 3,600 photos are published on Instagram? Think that’s all? Far from it. Every 60 seconds 48 hours of video are uploaded to YouTube, 47,000 apps are downloaded from the App Store and an amazing two million search queries are made on Google.
Did you know that 27 percent of the total time spent online is now dedicated to social networking? What if I told you that 84 percent of online shoppers use social media sites, that social media produces almost double the leads of trade shows, telemarketing, direct mail and cost per click (CPC) marketing, or that social media lead conversion rates are 13 percent higher than the average?
Instagram’s new short video functionality launched last month and we’ve already seen the impact it has made on Twitter’s Vine network, at least for now. So which of these short video sharing apps is right for you?
Following a New York Times article that called fake Twitter followers a “multimillion-dollar business” and a report from Barracuda Labs that painted Twitter as the social media network with the largest underground economy for buying and selling fake followers, Twitter updated its developer guidelines to officially prohibitautomated following or bulk following through third-party apps.
Creating a unique social footprint is as critical these days as maintaining your credit score or keeping your criminal record clean. A major element of your digital identity is yourTwitter handle. And one way some people are setting themselves apart is by creatingmemorable Twitter usernames. Here are 15 of my favorite creative Twitter handles.
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(Twitter image via Shutterstock.)