Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the late Roger Ebert’s 8 rules for using Twitter, 5 ways that social media content is evolving for brands, news that men are far more likely that women to use social media whilst on the toilet (or drunk), how small business are using social media (and what they might be doing wrong) and a look at the many hats of a community manager.
Here are our top 10 Twitter stories of the week.
Much-loved film critic Roger Ebert died on Thursday after a long battle with thyroid cancer. Surgery in 2006 had left him unable to speak, but he continued to be a prominent user of social media, and Twitter was a particular favourite. Indeed, after some initial resistance, with Ebert proclaiming that he would “never become a Twit” and that Twitter represented “the end of civilisation”, he would go on to write more than 30,000 tweets before his death.
Anyone working in social media marketing appreciates the unique challenges of attempting to budget and plan for the upcoming year’s social media strategy. How can we know the type and level of resources we’ll need to be successful when the mix of social content is evolving so quickly? And when most social marketers have only recently secured budgets commensurate with the amount of time and resources required to succeed in social media marketing, how do we stay ahead of emerging trends in 2013? Did we know we’d need a Pinterest budget a year ago? Probably. Do we need a Vine budget today? Probably not.
More than eight in 10 Facebook users and around two-thirds of Twitter users have actively used these social media sites while they are watching TV, reveals a new study. But that’s not all. It turns out social media users are great multitaskers all round, with social media being a popular concurrent pastime whilst travelling, working and shopping, and even when using the lavatory.
Did you know that three-quarters of small businesses (74 percent) employ nobody to manage their social media marketing? 12 percent employ somebody full-time, and 6 percent outsource to a consultant. The latter is quite the luxury for these firms, as more than four in ten (42 percent) have a social media budget of exactly zero.
Interested in a career as a community manager? Do you employ a community management team and want to become more familiar with their role in your company? Trying to improve your own skills as a community manager? GetSatisfaction and Column Five created a great infographic that depicts the eight different hats that a skilled community manager must wear.
Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue. Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids. But that’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.
Are you a Twitter addict? Try quitting Twitter cold turkey for a few days and see what happens. No reading tweets, no tweeting, no clever hashtagging allowed. Why would you consider such a thing? Because if you’re a Twitter addict (and we bet you are), you’ll likely feel withdrawal symptoms – and it’s better to be aware of your addiction now and do something about it than suffer needlessly later (if you’re ever separated from the microblogging platform against your will). And it’s just kind of fun to freak you out.
Retailers have leveraged customer data for the benefit of their brick-and-mortar stores for decades. But how has that changed with the explosion of big data? (Read: 400 million tweets a day, and the prospective digital data equivalent of 18 Libraries of Congress by 2015). Monetate and Column Five created an infographic to answer that question. If you’re in the retail business – either on the selling or shopping end of things – you’ll want to take a look.
Do you consider yourself a nice person? Pleasant to be around? Fun, easy-going, life and soul of the party? Yeah? What about when you’re online? What about when you’re using Twitter and Facebook? Same old good guy, or do you become somebody else? Someone who’s perhaps just a little bit harder to deal with? If so, you’re certainly not alone. And you might not even be aware of any change, but according to a new study, almost nine in ten people believe that other folks are less polite on social media than they are face-to-face, and one in five users (19 percent) have decreased in-person contact with somebody altogether because of something that they said online.
The number of Twitter users in the United Kingdom has more than doubled in the past two years, with a February 2013 poll from Kinetic Worldwide revealing that close to one third (28 percent) of all UK internet users are now active on the micro-blogging social platform, up from just over one in ten (13 percent) in February 2011. Almost half (47 percent) of 18-24 year-old internet users maintain a Twitter profile in the UK, with 35-44 year-olds (33 percent) also well represented.
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(Twitter image via Shutterstock.)