Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a Dr Seuss guide to Twitter, a look at why women dominate social media, the 20 most popular brands on Twitter, Twitter’s 10 most-followed users and tips on how unsexy brands rock social media.
Here are our top 10 Twitter stories of the week.
One Tweet, Two Tweets, Old Tweets, New Tweets,
Short Tweets, Long Tweets, Right Tweets, Wrong Tweets;
Tweets about content, content about Tweets.
How do you get retweets when all your Tweets seem like repeats?
Did you know that women use social media more often and in more ways than their male counterparts? What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?
@YouTube remains the top, most-followed brand on Twitter, with its 40+ million followers placing it well ahead of all other brands, including the official @Twitter profile.
Katy Perry, who became the first Twitter user to reach 50 million followers in January of this year, continues to reign supreme as the Queen of Twitter, with a lead of more than one million followers over second-placed (and former number one) Justin Bieber, who also reached 50 million followers earlier this month.
Social media marketing? It’s all well and good if you’re behind the wheels of a cool, sexy brand that appeals to the key demographics on Facebook, Twitter and Instagram. I mean, that’s easy, right? But what if your brand is a bit dry? Or even dull? What if your product is as far from sexy as it could possibly be? What then, marketing gurus?
How would you react to someone bad-mouthing your brand on Twitter? Or an irate customer? Or a complete PR meltdown? It isn’t nice to think that things might go horribly, horribly wrong, but as the old maxim goes: “hope for the best, but plan for the worst.” Here’s how to do the latter.
As a brand using social media, how quickly do you respond to consumer complaints? If your average response is an hour or less – and it pays to be honest here – you’re in pretty lofty company, as fewer than one in five (18 percent) of brands reply to customer complaints on channels such as Twitter and Facebook within 60 minutes, with 21 percent rarely or never responding at all.
Less than half of brands have effective policy in place for dealing with negative posts on their social media channels, reveals a new study from Social Media Marketing University (SMMU).
How does something “go viral” on Twitter? To an outside observer, it might seem like magic – a small group starts tweeting about something, and all of a sudden it blows up across the entire Twitter-verse, and everyone is talking about that so-ugly-it’s-cute kitten. But researchers are convinced they can discover how new trends develop – tracking the next “twerk” based on the language we use on Twitter.
Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.
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(Twitter image via Shutterstock.)