Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes the 20 most popular brands on Twitter, a look at how kids use social media, news that 58 percent will purchase based on friends’ social media recommendations, 7 creative Twitter campaigns and how to double your Twitter followers in just 5 minutes per day.
Here are our top 10 Twitter stories of the week.
@YouTube remains the top, most-followed brand on Twitter, with its close to 40 million followers placing it well ahead of all other brands, including the official @Twitter profile.
Are you from the generation that balks at the thought of a 15 year old kid with a smartphone? Well, prepare for a shock: nearly half of girls between the ages of 6 and 12 have their own phone! And if cellphones in the hands of tweens surprise you, their social media habits definitely will.
Almost six in ten U.S. social media users will go on to make a purchase based on a friend’s social media post, with more than one quarter (28 percent) of 18-34 year-olds ‘fairly’ or ‘very likely’ to buy following social recommendations of friends, reveals a new study.
When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like that, it’s obvious that Twitter can be used as a powerful marketing tool. But then the challenge comes with figuring out how to leverage this popular, 140-character marketing tool to drive more traffic to your website.
So you want more Twitter followers? Who doesn’t, right? The more the merrier. Let’s face it: you can never really have too much. But, no matter what you do, you almost never seem to pick up any plus ones. Your follower number has been the same for months, and you’re starting to wonder if you’re doing something wrong. Heads up: you are.
Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook. Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.
Do you use Twitter to log in to websites that ask for your social credentials? Chances are, you don’t – only about four percent of all social logins are through Twitter.
In a matchup of the nation’s number one defensive team against its offensive best, the Seattle Seahawks soundly thrashed the Denver Broncos to win Super Bowl XLVIII by a score of 43-8, winning their first NFL title.
Last week Katy Perry became the first Twitter user to reach 50 million followers, and she continues to increase her lead on second-placed (and former number one) Justin Bieber, with a gap of almost one million followers opening up between the pair.
University is a social experience for students. Residence life, on-campus bars, parties and fundraisers make for a very social time between classes. But how effective are universities at bringing this social experience to social media?
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(Twitter image via Shutterstock.)