Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a study that suggests Twitter, not Facebook, is now the young person’s social network, a complete business guide to Twitter, a look at which brands rule Twitter, news that email still beats social media as the marketer’s weapon of choice and, in light of the selfie obsession, a visual that asks whether social media is making us all narcissistic.
Here are our top 10 Twitter stories of the week.
Since way back, one thing about Twitter, certainly compared to other social networks, has always been true: Twitter is for older users. Not old people – no social network has really cracked that particular nut, although LinkedIn is trying its darnedest – but older users than other social platforms, certainly Facebook, which has typically been seen as more appealing to teenagers.
New to Twitter, or aching to get involved? Pretty steep learning curve, right? Here’s the thing: Twitter isn’t like the other social networks. It certainly isn’t like Facebook, and if your experience in the social space is limited to Mark Zuckerberg’s creation Twitter can seem very confusing when you first sign up. All those strange buttons, symbols and technical terms… what on earth is a business to do?
There’s so much more than just follower count that determines top performance on Twitter. Whether or not a brand is a Twitter champ depends on everything from how often it’s mentioned in other Twitter conversations, how quickly it responds to mentions, how much its Twitter activity generates in sales, and more.
Social media might have revolutionised marketing for businesses of all shapes and sizes in almost every major industry and country on the planet, but it still ranks behind email for effectiveness, suggests yet another study.
The selfie, a very modern phenomenon where users take pictures of themselves that they then submit to one or more social media sites, seems harmless enough. After all, what’s wrong with sharing a photo showing us off at our best?
Twitter is working with a Singapore startup to help users with a mobile phone, but no access to the Internet, access tweets.
You’d better watch what you tweet this holiday season, because Santa isn’t content to just watch you while you sleep – he’s reading your tweets and putting you in the “naughty” or “nice” list based on your 140-character musings.
More than seven out of ten millennials (internet users aged between 15 and 34, aka Generation Y) consult, react to or post about products and brands on social media, with almost two-thirds saying that positive – and negative – experiences shared by others impact their purchase decisions.
@YouTube remains the top, most-followed brand on Twitter, with its more than 37 million followers placing it well ahead of all other brands, including the official @Twitter profile.
Social media has proven itself as a revolutionary tool for marketing businesses of all shapes and sizes in almost every major industry around the world, but, for most firms, it’s Facebook and Twitter that get the most attention, certainly when they’re starting out. However, a new study suggests this might be a mistake, as it’s Instagram that might actually be the most valuable social channel for brands.
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(Twitter image via Shutterstock.)