Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes five phrases to avoid in your Twitter bio, a court ruling that states that your tweets do not belong to you, why social media is good for business, a look at which countries tweet the most and how to determine Facebook and Twitter ROI.
Here are our top 10 Twitter stories of the week.
Filling out your Twitter bio isn’t as easy as it sounds. For many people, describing themselves can be even harder than public speaking. Your Twitter bio is an important part of how you identify yourself, though, so you’ve got to give it a little thought if you want to attract the right followers and connect with the right accounts. Here are five types of phrases you should avoid in your bio if you want to leave a good impression.
The City of New York sent a subpoena to Twitter in February demanding it release all of Occupy Wall Street protestor Malcolm Harris’ tweets between September 15 and December 31 2011, as well as his email address and any other user information associated with his account. Well, after a lot of back and forth, it appears Mr. Harris’ information will be released. Yes, if you’re active online, now is a good time to start worrying.
Did you know that 75 percent of people feel that their company is behind the curve when it comes to the use of social media? If platforms such as Twitter and Facebook are prohibited where you work then this might not be all that surprising. Indeed, about half of all U.S. employers block their staff from accessing social networking sites in the office. But why? What are they afraid of?
It probably comes as no surprise that the United States is the country that produces the most tweets. But could you guess second place? This new infographic explores the distribution of tweets across the world, identifying which countries tweet the most – and which have yet to embrace 140-character communication.
How do marketers determine social media ROI? It’s certainly been a tough nut to crack, especially when you consider that the majority of CEOs believe that marketers don’t really know what they’re doing. Some 73 percent of CEOs think that marketers lack business credibility, and more than three-quarters (77 percent) think that they don’t talk often enough about what really matters: sales.
Did you watch Spain thrash Italy 4-0 in the final of Euro 2012? Well, you’re not alone, of course – an estimated 250 million people from around the world tuned in to watch the game, and this army of football fans helped to trigger a new sporting tweets per second (TPS) record on Twitter.
What do men want? What do women want? What do they both want from social media? Ah, those age-old questions. Almost 150 million Americans now use at least one social networking site, but women are far more active than men, racking up almost 100 million more visits per month. Pinterest, of course, is notoriously female-friendly, but women also dominate on Twitter (64 percent), Facebook (58 percent) and even social gaming – only 40 percent of Zynga users are male.
Content marketing is a great way to engage your audience and tell a compelling brand story. It’s also primed for social media. This infographic explores how business-to-business (B2B) companies use content – such as tweets, blog posts and newsletters – to promote themselves on- and off-line.
Social media has changed many things, but it’s perhaps in the field of customer service that the greatest strides have been made. Users are empowered with their own voice, and it’s one that can easily be seen and shared by potentially millions of like-minded customers and fans. In today’s social world, ignoring or downplaying complaints can be a disaster for even the most well-established organisations.
Do you speak Catalan and Ukrainian? If either is your native tongue, you’ll be pleased to learn that Twitter has added both to its list of available languages, which brings the total number of supported languages to 30. Not bad for work done primarily by volunteers!
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