Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes 17 incredible social media marketing statistics, 7 tips to make your social media content more shareable, a look at how millennials get their news from social media, 14 statistically significant factors that impact Twitter follower growth and a look at the latest internet trends for 2013.
Here are our top 10 Twitter stories of the week.
Did you know that 15 percent of U.S. mobile internet time is spent entirely on social networking sites? Or that social media lead conversion rates are 13 percent higher than the average lead conversion rate? What if I told you that 36 percent of marketers have found a customer via Twitter, that companies with more than 1,000 Twitter followers generate (on average) 800 new website visitors each month or that social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC?
How do you get people to share your content on social media? It’s a big question, and for brands looking to raise awareness of new products and services, massively important. Essentially, it’s all word of mouth. Whether you’re of the mindset that all you need are a few key (and proven) influencers, or if you believe that any and everybody has the potential to be the trigger, to maximise the shareability of your content you need to get folks talking about it with their friends and colleagues. And then hope that those guys pay it forward, too.
How do millennials get their news? Well, according to a new Ypulse study, more than two-thirds (68 percent) of 14-30 year-olds ride the information curve on social media platforms such as Twitter and Facebook, which ranked first as a news source ahead of word of mouth (63 percent), news websites (62 percent) and television (55 percent). Overall, social media ranked second as a primary source of news (behind news websites). However, 66 percent are not confident that the news they receive from any source is accurate, and 67 percent would rather be the last to know so long as the information was true.
Leave it to science to determine what really matters in growing your Twitter following. A new study from researchers at Georgia Tech reveals the definitive 14 factors that impact your Twitter follower count.
Mary Meeker, general partner at Kleiner Perkins Caufield & Byers, has released her 2013 Internet Trends report and, as per usual, it’s packed-full of magnificently tasty data, juicy tidbits and eye-opening statistical morsels. Meeker’s presentation of the report is being unveiled at AllThings D’s D11 Conference, but we have some key findings from the study below which are especially relevant to Twitter.
Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why? Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).
Want more retweets on Twitter? Sure, who doesn’t, right? So… have you tried asking for them? Yep. Tweets that include the phrase “please retweet” are significantly more likely to be retweeted than other kinds of tweet (i.e., those that don’t say “please retweet”). And it has to be longhand, too – asking for someone to “please RT” generates a measurably lower return.
What is digital marketing? It’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media.
Video is the new black when it comes to social media, and digital marketers and advertisers are using social video in increasingly innovative ways. Singer Demi Lovato’s marketing team tapped into her Twitter following to run a promotion unlocking YouTube singles based on social buzz. The NBA teamed up with Twitter to promote #NBARapidReplay videos in-stream. Even Joan Rivers is getting in on the social video game with a new YouTube series. And, of course, there’s Vine, a social video content creation engine in its own category.
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(Twitter image via Shutterstock.)