NBC’s ‘Today’ Uses Facebook to Help Promote Breast Cancer Awareness Month

Pink was the color of the day (and of the month), as Facebook partner manager for television Beth Loyd described how Today incorporated the social network in a post on the Facebook Media blog:

First, the Today show’s anchors, all in pink, got personal. Each held up a pink card that featured the name of a friend or loved one impacted by breast cancer and shared those photos on the Today Show Facebook page.

Carson Daly also asked viewers on air to share their #PinkPower support photos, and the show’s page exploded with touching photos, comments and stories from fans, like the family celebrating their mother’s last chemo treatment, a group of kids fundraising for breast-cancer research or a young woman who started a Think Pink club at school after being inspired by her...