TNT’s New 'Dramatic Surprise' Ad Is More Dramatic, But Is It As Effective?
TNT took the web by storm with "A dramatic surprise on a quiet square," the viral ad they launched back in April of 2012 that has racked up over 42 million views to date. The ad was the second most-popular branded ad of 2012, second only to KONY 2012 and yesterday TNT launched a sequel: "A dramatic surprise on an ice-cold day." The new ad definitely ups the drama, but is it as effective as the first? You be the judge.
TNT took the web by storm with “A dramatic surprise on a quiet square,” the viral ad they launched back in April of 2012 that has racked up over 42 million views to date. The ad was the second most-popular branded ad of 2012, second only to KONY 2012 and yesterday TNT launched a sequel: “A dramatic surprise on an ice-cold day.” The new ad definitely ups the drama, but is it as effective as the first? You be the judge.
The original “dramatic surprise” managed to rack up a whopping 4.5
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