Facebook fired the latest shot in its scuffle with digital-video-recorder provider TiVo over the trademark to the thumbs-up icon typically associated with the social network’s likes feature.
Facebook filed with the U.S. Patent and Trademark Office in 2010 to register the thumbs-up icon for its like feature, but last October, TiVo formally challenged that registration, claiming that it has used thumbs-up and thumbs-down icons in its DVRs since 1999, and saying that it would be affected if Facebook’s “confusingly similar proposed thumb mark is allowed to register,” as reported by Multichannel News.
According
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