Tips On Digital Magazine Publishing Gleaned From Zinio, Bottle Rocket and MAZ

On a panel at Mediabistro’s App Summit today, digital magazine publishing experts shared examples of their work and gave advice on how magazine publishers can make more engaging apps. We’ve gleaned a few tips from the presentation.

1. Does it pass the soap opera test? Good apps have addictive content. When Bottle Rocket Apps created an app on the Civil War, instead of creating an encyclopedia of information on the subject, they focused on serialized storytelling. The idea was to encourage readers to come back and revisit the app regularly.

2.

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