Tinder Parent Company Explores Monetization
The app may not be profitable yet, but it’s clear that IAC is working on turning its “rising star” into a money-maker.
Tinder, the “hot or not” dating app from IAC/InterActiveCorp has had its share of challenges. However, it doesn’t seem like money will be one of those problems. Tinder ran its first ad experiment in January with fake profiles of The Mindy Project. According to Ad Age, the app could generate $75 million in revenue a year if it monetizes at the same rate as OkCupid, another IAC-owned dating service.
“It’s growing like a weed,” IAC’s Match Group chairman Greg Blatt told Ad Age, adding that its monthly active users is up 140 percent.
In addition to The Mindy Project, Tinder has played around with profiles for Dominos Pizza as well.
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