Time Magazine Teams Up With Quora

With Time Inc. set to spin off from Time Warner tomorrow, Time magazine has announced a new partnership with Quora. The question-and-answer site has been beefing up its media partnerships in an effort to reach a wider audience, including both legacy media brands (like NPR and the BBC), and digital-native brands (like BuzzFeed and The Huffington Post).

In a blog post announcing the news, Callie Schweitzer, director of digital innovation at Time, said the publication is interested in content from “expert community members” who answer questions like  “What does it feel like to be a firefighter?” or “What can I learn right now in just 10 minutes that could be useful for the rest of my life?”

“This is what we think Quora’s community captures so well, and we’re delighted to be working with the Quora team to bring it to our audience,” wrote Schweitzer.

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