Not all good ideas can withstand the test of time. Launched in 2008, 12seconds.tv is a micro-blogging site where people can upload 12-second video status updates from their webcams and smart phones. In an open letter posted yesterday on their website the 12seconds founders, who are based in Santa Cruz, CA, announced that they will shut the service down on October 22nd.
Wrote co-founder Sol Lipman:
As you probably know, everything has a life cycle. 12seconds is in its twilight.Â After all the new product launches and attempts at a revenue model, fund raising with VCs and late night coding sessions with Jacob hunched over his monitors – it’s time to call it.Â It is time to end 12seconds.
The entrepreneur also emphasized that “12seconds is not a failure – it is a life well-lived,” he wrote. “It really is about the journey.Â I know this because I’m at the destination.” Lipman and co-founder Jacob Knobel are moving on to AOL, while co-founder David Beach will work for Ebay. It’s not a bad ending for the founders who as a disclaimer had said that their site “is a side project and is funded by burritos.”