Tide Teams Up With NFL To Run A Cool "Color Captain" Twitter Campaign
This football season, NFL laundry sponsor Tide has found an inventive way to leverage its 32-team sponsorship deal with a unique Twitter campaign.
Tide has anointed one player from each NFL team (32 in total) to be a Tide Color Captain, celebrating NFL fans and their passion for their team’s colors.
Each captain has been serving as a photojournalist, sharing behind-the-scenes personal pictures on Twitter that capture “the moments of color celebration that truly motivate them,” on and around game day.
It’s a clever way for Tide to play on their focus on steadfast color in your laundry machine, making a connection to the huge import of colors for an NFL team.
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