Thrillist was started by two guys – recent college grads – who felt there wasn’t a resource for cool gadgets, restaurants, and other lifestyle topics that resonated with them.
“We were reading a bunch of city guides that weren’t speaking our language,” Ben Lerer, co-founder of Thrillist told us in part one of our Media Beat interview.
Now this daily newsletter for men has celebrated its fifth anniversary, has 18 editions spanning the U.S. and London, and just launched a redesigned website.
Thrillist also offers social media, video, and apps, all with the goal of giving its male audience what it wants. And what is that? “All the things you assume guys would like, but hope they won’t,” Lerer says.
Part 2: We talk with Ben Lerer about Jack Threads, Thrillist’s events, and what they mean to the brand.
Part 3: Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.